Group sales incentives boost weak brand sales, study finds
A study co-authored by a UCR marketing professor found that group incentives for store sales staff resulted in better performances for retail outlets offering weaker brand lines of products.
By David Danelski |
| Business
Moderate goals let workers adapt to turbulent marketplaces
Challenging performance goals for employees work well when the marketplace is stable, but moderate goals are more effective when workers need to adapt to turbulent times, UCR business school study finds.
By David Danelski |
| Business
Online consumers shy away from sponsored product listings
A UCR-led study finds that online consumers view sponsored product listings with suspicion when they shop on major platforms, such as Amazon and eBay. Shoppers often prefer to click on what are called “organic” listings that appear high in their product search results but are not sponsored.
By David Danelski |
| Business