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UCR experiments offer a pathway for solar desalination solutions
A study led by UC Riverside School of Business professor Margaret C. Campbell found that when companies hike prices on essentials like food, medicine, or medical devices, the financial rewards may be immediate—but the reputational damage may linger and ultimately cost more in the long run.
Amidst the decline of reefs worldwide, UCR scientists have launched a $1.1 million project to uncover how coral regains life-giving algae after suffering from heat stress.
