What consumers think before they buy
Manufacturers have traditionally relied on sales figures to understand where they stand with consumers, but by the time those numbers arrive, the consumers’ buying decisions have already been made. A study co-authored by UC Riverside business professor Hai Che offers a way to capture what consumers are thinking while they...
By David Danelski |
| Business
Esri & UCR: Mapping a half-century collaboration
UC Riverside will host a Chancellor’s Distinguished Lecture on April 15 that brings together Chancellor S. Jack Hu and Esri founder Jack Dangermond, a global leader in GIS system innovations. The conversation will celebrate and strengthen a partnership between the two organizations that has helped shape how we see our...
By David Danelski |
| University