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A study co-authored by a UCR business professor finds that shopping for goods or services that you will share is significantly more stressful than shopping for yourself or for something to be given to another person.
As consumers, we are becoming more communal. Among other products we now share with strangers are shampoo and body wash in containers affixed to hotel suite showers as well as hand sanitizers in public dispensers at gyms, campuses, libraries, and other facilities. The benefits are several: hotels save on toiletry...