AI programs consume large volumes of scarce water

UCR study the first time estimates the huge water footprint from running artificial intelligence queries that rely on the cloud computations done in racks of servers that must be kept cool in warehouse-sized data processing centers.

By David Danelski | | Science / Technology

UCR-led analysis seeks online advertising protocols for data transparency, consumer privacy, and brand safety

Several Internet business experts see a technology that has made cryptocurrencies possible as a panacea to today’s online advertising accountability woes that stem from ad-tech giants hoarding the ad engagement data in their walled gardens. These experts now call for “Blockchain” technology to provide transparency to level the playing field...

By David Danelski | | Business, Science / Technology