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An image showing hands giving money to a brain inside a lightbulb, representing the idea of crowdfunding

Effective messaging for crowdfunding campaigns

Research shows which types of updates and comments keep donations flowing
By Holly Ober | | Business
A person reading a book next to a cup of tea

Lonely? These odd rituals can help

Personal rituals around everyday tasks ease loneliness
By Holly Ober | | Business
shoes

Payless stunt shows how expectation guides experience

Sometimes quality is in the eye of the beholder
By Holly Ober | | Business
Surfboard rental shop by Visitor7

Why renting can be better than owning

Purchasing a skill-based product can be self-defeating
By Holly Ober | | Business
disruption

Disruption makes startup investors balance caution against fear of missing out

Disruptive startups attract investors quickly but receive less money than their more conventional counterparts
By Holly Ober | | Business
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