Lonely? These odd rituals can help

Personal rituals around everyday tasks ease loneliness

By Holly Ober | | Business

Cruise buyers’ counterintuitive response to prices could help the industry rebound post-pandemic

The post-pandemic cruise industry should plan ticket sales to attract loyalists, who book early in advance and are less price sensitive

By Holly Ober | | Business

Payless stunt shows how expectation guides experience

Sometimes quality is in the eye of the beholder

By Holly Ober | | Business

Retailers can manipulate consumer regret to beat competitors

Offering an everyday low price might not be the best strategy for retailers facing the threat of new competitors in their market

By Holly Ober | | Business

Why renting can be better than owning

Purchasing a skill-based product can be self-defeating

By Holly Ober | | Business