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Content Tagged with: marketing

Payless stunt shows how expectation guides experience

Sometimes quality is in the eye of the beholder
By Holly Ober | | Business

Retailers can manipulate consumer regret to beat competitors

Offering an everyday low price might not be the best strategy for retailers facing the threat of new competitors in their market
By Holly Ober | | Business

Why renting can be better than owning

Purchasing a skill-based product can be self-defeating
By Holly Ober | | Business
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