Group sales incentives boost weak brand sales, study finds
A study co-authored by a UCR marketing professor found that group incentives for store sales staff resulted in better performances for retail outlets offering weaker brand lines of products.
By David Danelski |
| Business
Moderate goals let workers adapt to turbulent marketplaces
Challenging performance goals for employees work well when the marketplace is stable, but moderate goals are more effective when workers need to adapt to turbulent times, UCR business school study finds.
By David Danelski |
| Business