News

A UCR-led study finds that online consumers view sponsored product listings with suspicion when they shop on major platforms, such as Amazon and eBay. Shoppers often prefer to click on what are called “organic” listings that appear high in their product search results but are not sponsored.

Black Friday, holiday season shopping impacts For fast access to experts, email news@ucr.edu Subramanian “Bala” Balachander, professor of business Balachander’s research studies include competitive marketing strategy, pricing, bundling, sales promotions and market signaling, and uses methods of game theory and structural econometric models. His teaching interests are in pricing, marketing...