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A yellow rocket takes off between gray hot air balloons

How company leaders talk about creativity can hurt investor confidence

Talking about innovation can hurt a firm’s market performance but enhance earnings

By Holly Ober | June 7, 2022 | Business
A person fills out an opinion poll

Surveys with repetitive questions yield bad data, study finds

“In as few as six or eight questions, people are already answering in such a way that you’re worse off if you’re trying to predict real-world behavior”

By Holly Ober | January 28, 2022 | Business
a businesswoman writing on a whiteboard

Should companies let employees choose their tasks?

The tactic can be useful with very skilled employees and independent projects

By Holly Ober | March 16, 2021 | Business

Collective nostalgia makes people prefer domestic products

New study could help countries bolster domestic industries without resorting to tariffs or international trade re-negotiations

By Holly Ober | January 29, 2019 | Business
conversation speech bubbles

Concrete or vague? How CEOs talk can send stocks up or down

UC Riverside business professor says concrete vocabulary can build trust among analysts

By Richard Chang | January 2, 2018 | Business
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